Privacy Policy

1. Introduction

This Privacy Policy describes how u77u ("we", "us", or "our") collects, uses, stores, and discloses information about you when you access or use our online casino and sports betting services at https://u77u.bet (the "Platform"). By registering an account, depositing funds, placing bets, or otherwise using the Platform, you confirm that you have read, understood, and agreed to this Privacy Policy in its entirety.

u77u is committed to protecting the privacy of every user who accesses our services, including players based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and across Bangladesh. We treat your personal data with the highest level of care and apply strict technical and organisational measures to prevent unauthorised access, loss, or misuse.

2. Information We Collect

We collect different categories of personal data depending on how you interact with the Platform. The types of information we may collect include, but are not limited to, the following:

• Identity data: full name, date of birth, gender, and a copy of a government-issued identification document when required for account verification.
• Contact data: email address, mobile phone number, and postal address (including division and district within Bangladesh).
• Financial data: payment method details (such as bKash wallet number, Nagad account, Rocket mobile banking reference, or bank card information), transaction history, deposit records, and withdrawal requests.
• Technical data: IP address, device type, browser type and version, operating system, unique device identifiers, and session timestamps.
• Usage data: pages visited, games played, bets placed, game session durations, bonus usage, and clickstream data collected via cookies and similar tracking technologies.

3. How We Use Your Information

u77u processes personal data only for legitimate, clearly defined purposes. We do not sell your personal information to third parties, and we do not use it for purposes beyond those described in this Privacy Policy without your explicit consent.

Account Management and Service Delivery

We use your identity and contact data to create and maintain your player account, verify your age (players must be 21 years or older), process deposits and withdrawals through payment partners such as bKash, Nagad, and Rocket, and deliver our gaming and betting services to you.

Security, Fraud Prevention, and Compliance

We process data to ensure the integrity of our Platform, prevent fraudulent activity, and meet our obligations under applicable rules and regulations. Specific activities include:

• Identity verification and KYC checks to confirm that all players are aged 21 or above and are who they claim to be.
• Monitoring account activity to detect suspicious behaviour, account sharing, or automated bot activity.
• Investigating reports of responsible gaming concerns, including self-exclusion requests, deposit limit adjustments, and cooling-off period activation.
• Retaining records of transactions and communications as required by applicable data retention obligations.

Marketing and Personalisation

With your consent, we may send you personalised promotional emails, SMS, or in-Platform notifications about bonuses, special offers such as Eid or Pohela Boishakh promotions, new game launches, cricket betting events, and other updates relevant to your account. You may opt out of marketing communications at any time by contacting our support team at [email protected] or adjusting your account preferences.

4. Legal Basis for Processing

We process your personal data on one or more of the following legal bases, depending on the specific activity involved:

• Contractual necessity: processing required to provide you with the services you have requested, including account creation, deposits, withdrawals, and game participation.
• Legitimate interests: processing for fraud prevention, platform security, and improving the quality of our services, provided such interests do not override your fundamental rights.
• Consent: where you have provided explicit consent for processing, such as receiving marketing communications or allowing optional analytics cookies.
• Legal obligation: processing necessary to comply with applicable laws and regulations, including anti-money laundering requirements and age verification obligations.

5. Sharing Your Information

u77u does not sell, rent, or trade your personal data to third parties. However, we may share data with trusted partners and service providers who assist us in delivering the Platform and complying with our obligations. These include:

• Payment processors and mobile financial service partners (e.g., bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank) for the purpose of executing your deposit and withdrawal transactions.
• Game software and platform technology providers (e.g., Pragmatic Play, Evolution Gaming, Spribe, Ezugi) who may receive gameplay session data to operate their games within the Platform.
• Customer support and live chat service providers who assist our team in resolving account queries, complaints, and technical issues raised by players.
• Regulatory and law enforcement bodies, where we are required by applicable law to disclose user data. In such cases, disclosure is limited to what is strictly necessary and proportionate.

6. Cookies and Tracking Technologies

u77u uses cookies and similar technologies such as web beacons, pixel tags, and local storage to enhance your experience, maintain session state, detect fraudulent activity, and analyse Platform performance. Essential cookies are required for the Platform to function and cannot be disabled. Analytics and preference cookies may be controlled through your device or browser settings. We do not currently use advertising or cross-site tracking cookies. Continued use of the Platform following notice of our cookie practices constitutes your acceptance of those practices.

7. Your Rights

You have the following rights in relation to your personal data held by u77u. To exercise any of these rights, please contact our Privacy Team at [email protected] with the subject line "Privacy Rights Request" and include sufficient information for us to verify your identity before processing your request.

• Right of access: you may request a copy of the personal data we hold about you, together with information about how and why we process it.
• Right to rectification: if any data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it without undue delay.
• Right to erasure: in certain circumstances you may request that we delete your personal data, for example where the data is no longer necessary for the purposes for which it was collected.
• Right to withdraw consent: where our processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

8. Data Retention

We retain your personal data for as long as your account remains active or as required by our operational, legal, or compliance obligations. Account records are generally retained for a minimum period after account closure to satisfy record-keeping requirements. Transaction records, including deposits and withdrawals processed via bKash, Nagad, or Rocket, are retained for the period required under applicable financial regulations. When data is no longer required, we securely delete or anonymise it in accordance with our internal data destruction procedures.

9. Data Security

u77u employs industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include SSL encryption on all data transmissions between your device and our servers, access controls restricting data access to authorised personnel only, regular security audits and vulnerability assessments of our Platform infrastructure, and secure storage of payment credentials using tokenisation where supported by our payment partners. While we take every reasonable step to protect your data, no system is entirely risk-free. If you suspect that your u77u account has been compromised, please contact us immediately at [email protected].

10. Children and Underage Users

Our Platform is strictly intended for users who are 21 years of age or older. We do not knowingly collect personal data from individuals under the age of 21. If you are a parent or guardian and believe that a minor has provided us with personal data or created an account on the Platform, please contact us immediately at [email protected]. Upon verification, we will take prompt action to delete the relevant account and any associated data.

11. Changes to This Policy

u77u reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or Platform features. When we make material changes, we will post the revised policy on this page with an updated effective date and, where appropriate, notify registered users by email. Your continued use of the Platform after any changes take effect constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

12. Contact Us

If youhave questions, concerns, or complaints about this Privacy Policy or the way u77u handles your personal data, please contact our Privacy Team directly. We are available seven days a week to address your queries. Contact email: [email protected]. All privacy-related correspondence should include your registered account username and a brief description of your query so that our team can assist you promptly and efficiently.

13. Governing Language

This Privacy Policy is written in English. In the event of any conflict or inconsistency between the English version and any translated version of this policy, the English version shall prevail. Translated versions are provided for convenience only and do not constitute legally binding documents.